The Alexander Doll Company (ADC) was founded 80 years ago by Madame Beatrice Alexander Behrman, the daughter of Russian immigrants. She was raised over her father's doll hospital the first in America and often played with the dolls waiting to be mended. Her love of dolls led this dynamic woman to creating her own line of dolls.
Madame Alexander infused a sense of excitement and wonderment in her fine quality, handcrafted dolls. She initiated a series of firsts in the toy industry: the first doll based on a licensed character (Scarlett from Gone With the Wind), which led to the creation of dolls based on characters from popular motion pictures; the first to bring feature baby dolls to market; the first to create dolls in honor of living people (Queen Elizabeth, the Dionne Quints). Madame Alexander was also the first to introduce the first full figured fashion doll (Cissy) with haute couture outfits.